Key Research Terminology

After taking notes on your tutors explanation of key terminologies Bethany Ruth Byron , complete the following handout:

What is a Primary source?

Primary is Original research. (First)

Example

Your own research, you have gone out and ask people. Like asking my team mates about my idea.

What is a Secondary source?

Research other people have done.

Example:

·         Watching short films.

·         Websites (online)

·         Information (liberty)

What is Market Research?
Research for your target audiences, so we can improve our knowledge on what audiences watch .
Example:

·         Age range ( 18+) 

·         Gender range ( female & male)

        Genres 

What are Quantative results?

Categorizing information. What % are watching this

Example:

 If 10% what are 40 % doing.

What are Qualitative results?

More quality information . Peoples opinions .

Sentences rather than tick boxes ,people “ quotes” ,trends, is it statistic – no,

Example:

·         Peoples Option 

·          Quotes to inspire people